Episode 34

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Published on:

5th Jun 2024

Sonae MC's Head Of Ecosystem On Omnichannel Partnerships & Customer Expectations | Shoptalk Europe

In this exclusive interview from the Walmart Commerce Technologies Studio at Shoptalk Europe, Bruno Mourão, Head of Ecosystem at Sonae MC, shares insights on the company's approach to omnichannel retail, partnerships, and meeting customer expectations.

Sonae MC, a leading Portuguese grocery retailer with a strong presence in both physical stores and e-commerce, is focusing on expanding its ecosystem beyond grocery to include food, health and wellness, loyalty, medical services, and marketplaces.

Bruno discusses the company's journey from hypermarkets to supermarkets, convenience stores, and franchising models, as well as its efforts to consolidate omnichannel services like click and collect, curbside pickup, and quick commerce. He also touches on the growing importance of retail media and the need for consistency in delivering on customer promises.

Discover how Sonae MC is navigating the evolving retail landscape and fostering partnerships with brands and local businesses to better serve Portuguese consumers in this engaging conversation.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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